The Five Pillars Of
The Chosen Method
Every successful local business shares five common characteristics. These five pillars form the foundation of The Chosen Method.
The Formula
Visibility + Trust + Authority + Relevance + Proof = Becoming The Obvious Choice
01
Visibility
Can customers find you?
If people cannot discover your business, they cannot choose it. Without visibility, opportunity never begins.
Without visibility, opportunity never begins.
02
Trust
Do customers believe you?
Trust is often the deciding factor between two equally visible businesses. People buy from businesses they trust.
People buy from businesses they trust.
03
Authority
Do you look like the expert?
Authority helps customers feel confident in their decision. It reduces uncertainty and positions you as the obvious expert.
Authority reduces uncertainty.
04
Relevance
Are you the right fit?
Even great businesses lose opportunities when their messaging is unclear. The right message attracts the right customer.
The right message attracts the right customer.
05
Proof
Can you back it up?
Customers look for evidence before making decisions. Proof removes doubt and confirms that choosing you is the right call.
Proof removes doubt.
Where Do You Stand Across All Five Pillars?
The Chosen Score evaluates your business across all five pillars and reveals exactly where to focus first.